Here's the good news. Both ChatGPT and Gemini recommend Instant Gold Traders when asked the honest question a real seller would type, and on Gemini, you're literally the only business named for Plumstead. That's a genuinely strong position, one most businesses we audit never reach. But your site still isn't earning that placement directly. There's nothing structured on the site telling AI what kind of business you are or what you offer, and a leftover placeholder blog from 2022 is still live on the site (gibberish filler text filed under an unrelated category), exactly the kind of thing that undermines trust for a business built on trust. There's also a contact email quietly pointing to a different domain on three of your pages, worth fixing before it costs you real enquiries.
For 20 years, "getting found online" meant Google. You optimized your website so it ranked in Google search and showed up on Google Maps. That's called SEO, and most businesses have at least done the basics.
But more and more people now ask AI assistants like ChatGPT and Gemini instead of typing into Google. "Where can I sell my gold jewellery near me?" used to go to Google. Now it increasingly goes straight to an AI, which gives one direct answer instead of a list of links.
The problem is that SEO doesn't carry over. An AI reads your website completely differently to Google, and most sites, even ones that rank well on Google, are invisible or under-supported when an AI is asked about them directly. This is a new discipline (AEO/GEO), and it is not covered by traditional SEO work. That is not a criticism of whoever built your site. The rules simply changed, recently, and almost nobody has caught up yet.
Below, we asked ChatGPT and Gemini about your business, live, today, so you can see exactly what your customers see when they ask AI instead of Google.
Open ChatGPT or Gemini and type exactly this. It's the same natural question a real seller in the area would type:
You'll see the same result shown below. This isn't a claim to take on trust. It's repeatable.
ChatGPT's overall pick for the closest option was explicit: "If you want the closest option, start with Instant Gold Traders in Plumstead," alongside a 5.0 star Google rating. Gemini didn't hedge either, opening with "A well-rated option directly located in Plumstead for selling gold jewellery is Instant Gold Traders," and correctly described your address, walk-in policy and EFT payment process without naming a single competitor.
We also asked each engine directly by name where its information came from. ChatGPT said it was based on your verified Google listing plus general web searches that "found very little beyond the business listing itself," its own words, an honest signal that there still isn't much of an online reputation trail beyond a 5.0 rating from just 3 reviews. Gemini was more specific, and more encouraging: it said your address, contact details and walk-in/EFT workflow came directly from your own official website. That's genuinely rare, most businesses we audit get zero credit from either engine for their own site. Worth a small flag though: part of Gemini's description of your testing process and no-obligation policy carried a citation to a different local competitor's site rather than yours, even though the facts stated matched your own site correctly. Not a factual error in what the customer was told, but a sign your own site isn't yet the clear, singular source it could be.
Being recommended, and on Gemini being the *only* business recommended, is a position most businesses we audit never reach. Right now it's resting on a thin Google listing with just 3 reviews and general web visibility, not on structured facts from your own site. That's a fragile lead. A competitor investing in their own AI-readable content could take it from you without much effort. Fix that, and the recommendation you already have becomes yours to keep.
Note: this reflects one live test, today. AI assistant answers can vary between sessions, accounts, and over time, so treat this as a real, current snapshot of what customers see, not a permanently fixed score.
We recently took a South African business through this exact process: genuinely strong AI-facing groundwork already in place, similar to yours, but held back by structural gaps elsewhere on the site. After the fix, their score rose from 54/100 to 91/100, and their live AI test result got measurably stronger on both engines. Different starting point, same idea: back up what's already working with the structure AI actually reads.
We don't send you a to-do list. We build the complete fix for your specific business: every missing piece above, written and ready to install. It goes to whoever manages your website as a ready-made package. Installation typically takes under an hour, and nothing about your site's design or content changes visibly.
Then we re-run this exact audit and show you the new score next to the old one.
If your score doesn't improve substantially, you get your money back in full. And if your web team hits any snag installing it, we step in and complete the installation ourselves at no extra charge.
Given that both engines already recommend you, this is a case where the fix is about protecting and reinforcing a lead you've already earned, not building visibility from zero.
_Note: this reflects one live test, today. AI assistant answers can vary between sessions, accounts, and over time, so treat this as a real, current snapshot of what customers see, not a permanently fixed score._
If any of this feels like more than you want to take on yourself, or you don't have someone who can implement it, reach out and we'll handle it for you remotely, wherever you're based.
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